H&M

Marketing Growth.

H&M, a globally recognized fashion brand, has long been a leader in the fast fashion industry. However, in the rapidly evolving digital landscape, the company needed innovative strategies to enhance its eCommerce performance and reach new customers worldwide. This is where MONEYMAKERSCO stepped in, providing cutting-edge digital solutions to elevate H&M’s online business to new heights.

About H&M

H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a Swedish multinational fashion retailer headquartered in Stockholm. Known for its fast fashion business model, H&M sells clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across 75 geographical markets and employing over 100,000 people worldwide.

H&M is the second-largest international clothing retailer after Inditex. H&M was founded by Erling Persson in 1947 under the name Hennes. CEO from 2020 to 2024 was Helena Helmersson. Current CEO is Daniel Erver as of January 2024.

The challenge

Despite its strong brand presence, H&M faced challenges in scaling its eCommerce platform and optimizing online sales. The company needed:

A stronger digital marketing strategy to drive online traffic.
Improved conversion rates on its eCommerce platform.
Enhanced global logistics solutions to streamline international shipping.
A robust dropshipping model to expand product offerings without managing extra inventory.

Services Used:

business, Digital Marketing, ecommerce, Paid Social

STRENGTH IN NUMBERS

Business impact

Since partnering with MONEYMAKERSCO, H&M has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. By relying on our expertise and insights, Zara has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:

348%

Organic transactions increased

29%

Organic conversion rate improved

260%

Increase new users from organic traffic

Esteemed digital marketing solutions

As part of our partnership, H&M has the advantage of having a dedicated MONEYMAKERSCO account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,

“MONEYMAKERSCO has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”

For H&M, we put together a robust digital strategy that includes: