Amazon’s Private Label (PL) business model allows entrepreneurs worldwide to build their own brands by selling products under their label on Amazon. Even if you’re outside the USA, you can start and scale a successful Amazon PL business. Here’s a step-by-step guide to help you get started.
Step 1: Understand Amazon’s Private Label Model
Private Labeling involves sourcing generic products, branding them under your own name, and selling them on Amazon. This model offers:
Brand Control – You build your own brand identity.
Higher Profit Margins – You avoid direct competition with well-known brands.
Scalability – You can expand your product line and grow your business over time.
Step 2: Register Your Amazon Seller Account
Since you’re outside the USA, you need to register as an Amazon FBA (Fulfillment by Amazon) seller:
Visit Amazon Seller Central.
Choose the Professional Plan ($39.99/month) for unlimited listings.
Provide Business Information, including:
Government ID (passport or national ID)
Bank account details for Amazon payouts
USA Tax ID (EIN) or an ITIN for non-U.S. residents
Set Up a U.S. Bank Account – Use services like Payoneer or Wise to receive payments.
Tip: If you don’t have a U.S. entity, consider registering an LLC in the USA for credibility and tax benefits.
Step 3: Find Profitable Private Label Products
Product research is critical. Use tools like Helium 10, Jungle Scout, or AMZScout to find products with:
- High demand and low competition
- Price range between $15-$50
- Good profit margins (30% or higher)
- Minimal legal restrictions
Tip: Look for products with bad reviews (2-3 stars) and improve them.
Step 4: Source Your Products
Find a reliable manufacturer to produce your product:
Alibaba – Best for bulk orders from China
Global Sources – Alternative to Alibaba
U.S. Suppliers – For faster shipping and U.S.-made products
Tip: Order samples to check quality before bulk purchasing.
Step 5: Brand & Package Your Product
Since Private Label means selling under your own brand, you need:
Custom Logo & Packaging – Use Fiverr or Upwork for affordable designs.
Barcode (UPC, EAN, or GTIN) – Required for Amazon listing.
Trademark Registration (optional) – Helps protect your brand from hijackers.
Step 6: Create a Winning Amazon Listing
Your product listing is key to conversions. Optimize it with:
Title & Bullet Points – Use SEO-friendly keywords.
High-Quality Images – Hire a professional photographer or use Canva.
Compelling Product Description – Focus on benefits, not just features.
Tip: Use Amazon A+ Content to improve branding and engagement.
Step 7: Use Amazon FBA for Fulfillment
Amazon FBA (Fulfillment by Amazon) simplifies logistics. Your products are stored in Amazon warehouses, and Amazon handles:
- Packing & shipping
- Customer service
- Returns processing
Tip: If you prefer to manage shipping, use FBM (Fulfilled by Merchant).
Step 8: Launch & Market Your Product
To drive sales, you need a strong launch strategy:
Amazon PPC Ads – Run pay-per-click ads to boost visibility.
Influencer Marketing – Partner with social media influencers.
Discounts & Promotions – Offer deals to encourage reviews.
Amazon Vine Program – Get early reviews from trusted testers.
Step 9: Scale Your Business
Once your first product is successful:
Expand to New Markets – Sell on Amazon UK, Canada, or EU.
Launch More Products – Add complementary items to increase sales.
Build an External Website – Drive traffic through Google and social media.
Tip: Use Amazon Brand Registry for added protection and marketing tools.
Final Thoughts
Starting an Amazon Private Label business from outside the U.S. is completely possible with the right approach. By following these steps—researching profitable products, sourcing quality suppliers, using Amazon FBA, and marketing effectively—you can build a successful e-commerce business.
